meet the LOOKBOOK studio team

ILLUSTRATIONS BY MANDY NASH

Co-founder & managing director

Pieter Bruwer

Passionate about the future of South Africa, and an entrepreneur at heart, Pieter co-founded LOOKBOOK in 2020 after a successful 23-year career in educational publishing. With his focus now on the creative sector and the growth of our cultural economy (when not doting on his Italian greyhound daughter, Hannah), Pieter is fine-tuning his passion for good design, intriguing architecture and innovative aesthetics.

Commercial editor

Greer Krige

A House and Leisure veteran, Greer has an incredible knowledge of the decor and design industry. In her previous life, she majored in housing and project management. At LOOKBOOK, Greer manages all commercial matters – from strategic partnerships and distribution to shaking up the traditional magazine model – with a talent for finding promotional solutions that make partner brands shine. A mum to two little girls, two pups, 3 fish, and a gazillion plants, Greer gets excited about decor, art, travel, and wine, not necessarily in that order.

Co-founder & creative director

Charl Francois Edwards

As the co-founder of LOOKBOOK, Charl brings with him over 10 years’ experience in the decor, retail, branding and publishing industries. A self-confessed magazine addict, Charl has been instrumental in the relaunch of the iconic House and Leisure magazine, acting as Editor-in-Chief and all-round creative guru.

Studio manager

Lisiwe Qukwana

Our studio runs so smoothly because Lisiwe is at the helm. She is our go-to for everything relating to HR, finance, IT and pretty much anything else. Lisiwe may seem laid-back (thanks to her sunrise yoga sessions, cold ocean dips, and tranquil hikes) but she’s a stickler for a schedule, so submit a tardy invoice or late payment at your peril.

Style director

Storm Ross

A spirited aficionado of all things beautiful with a penchant for botanical wonders and the intricate details of nature, Storm finds endless inspiration in the organic world. She has collaborated closely with top decor brands, lending her keen eye to art direct their visual campaigns. This experience has honed her appreciation for exquisite interiors and the art of ethical design, celebrating handmade craftsmanship with a discerning touch. Storm’s journey is a delightful blend of elegance and creativity, always seeking to unveil the essence of beauty in every form.

Designer

Jess Kempton-Jones

A multifaceted creative with a background working as a brand designer, crafting visual identities for brands across the design indistry, Jess’s fascination with space, design, and fashion is evident in everything she does. Born into a family of entrepreneurs in the world of print, she’s a self-confessed print aficionado and a dedicated collector of paper ephemera from her travels. When she’s not doing design at LOOKBOOK, Jess is an avid antiquing enthusiast who loves a ‘trinketeering’ escapade at Milnerton Market. She also has a deep love for travel, food, and the joy of good company, with a soundtrack of her favourite music (and musicals) playing in the background.

Say hello · hello@lookbookstudio.com · 086 099 5119
Find us here · Unit 102, The Foundry, Prestwich Street, De Waterkant, Cape Town, South Africa, 8001

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