our studio
Hello and welcome to LOOKBOOK!
We’re a creative content studio and independent media company dedicated to the decor and design industry, using visual storytelling to showcase, support, and celebrate it.
With a team of seasoned editors and a network of passionate creatives, we craft editorially driven content for both our own platforms and the brands we collaborate with.
Our publishing platforms include the digital-first LOOKBOOK Journal and the iconic print magazine House and Leisure – each designed to reach and inspire design-lovers everywhere.
Got a product to spotlight, a story to tell, or a media challenge to solve? Let’s make something beautiful together.
“To look is to direct the gaze with the intention of seeing.”
Co-founder & managing director
Pieter Bruwer
Commercial director
Greer Krige
Market editor
Murray King
Murray’s background spans linguistics, design, retail, and the arts, which comes in handy for the mix of tasks he tackles day to day. He has a keen interest in interiors, food, photography, colour, and craft – especially when sustainability is in the mix. Whether he’s editing copy, retouching images, updating the studio’s online presence, or helping out on a shoot, he approaches each task with an eye for what works. Known for the occasional musical interlude and a relaxed take on collaboration, he helps keep things moving with a good dose of humour.
Project manager
Robyn Collyer
Robyn has spent her career shaping stories through publishing, marketing, and brand strategy. With experience spanning international markets, she has worked on bespoke periodicals, guided creative campaigns, and helped bring brands to life through thoughtful storytelling and design. A lover of words, fine art, and beautiful craftsmanship, she has a particular fondness for thoroughbred horses, strong coffee, afternoon tea, and the occasional well-aged whisky. Having lived and worked abroad, she appreciates the charm of old-world traditions just as much as fresh, new ideas. At LOOKBOOK, she brings a mix of strategy and creativity to every project, ensuring that each piece – much like a good story or a fine vintage – leaves a lasting impression.
Studio manager
Lisiwe Qukwana
Content creator
Jana Human
Co-founder & creative director
Charl Francois Edwards
As the co-founder of LOOKBOOK, Charl brings with him over 10 years’ experience in the decor, retail, branding and publishing industries. A self-confessed magazine addict, Charl has been instrumental in the relaunch of the iconic House and Leisure magazine, acting as Editor-in-Chief and all-round creative guru.
Style director
Storm Ross
A spirited aficionado of all things beautiful with a penchant for botanical wonders and the intricate details of nature, Storm finds endless inspiration in the organic world. She has collaborated closely with top decor brands, lending her keen eye to art direct their visual campaigns. This experience has honed her appreciation for exquisite interiors and the art of ethical design, celebrating handmade craftsmanship with a discerning touch. Storm’s journey is a delightful blend of elegance and creativity, always seeking to unveil the essence of beauty in every form.
Designer
Jess Kempton-Jones
A multifaceted creative with a background working as a brand designer, crafting visual identities for brands across the design industry, Jess’s fascination with space, design, and fashion is evident in everything she does. Born into a family of entrepreneurs in the world of print, she’s a self-confessed print aficionado and a dedicated collector of paper ephemera from her travels. When she’s not doing design at LOOKBOOK, Jess is an avid antiquing enthusiast who loves a ‘trinketeering’ escapade at Milnerton Market. She also has a deep love for travel, food, and the joy of good company, with a soundtrack of her favourite music (and musicals) playing in the background.
